A roofing company
Not a client. This is what a leak check and Leak Report look like.
ExampleTwo crews, about 10 calls a week, most of the work from storm damage, referrals and bought leads.
What the leak check looks at
Missed calls
What happens to calls that come in while both crews are up on roofs, and after a storm.
Estimates that go quiet
What happens after an inspection turns into a proposal and the homeowner goes quiet.
Paid leads wasted
Which bought storm leads turned into signed jobs, and how fast each one got a call back.
From the Leak Report
Missed calls
ExampleAbout 2 of every 10 calls go unanswered, and about 3 in 10 of those would have booked an inspection.
About $12,990 a month of work walking away (10 calls × 20% × 30% × $5,000 × 4.33 weeks).
Estimates that go quiet
Example12 proposals went out last month; 5 signed, and 7 never heard from us again after the first week.
If one more in 12 signs, that’s about $5,000 a month.
Paid leads wasted
ExampleAbout $1,800 a month on storm leads, and nobody could say which ones signed.
Not a leak yet, a blind spot: the report can’t price it until the leads are tracked.
The fix options
Answer every call
- We'd build this for youWhen you can’t pick up, the caller gets a text back within seconds with a link to book.
- Built, not yet in daily useCustomers pick a real open time online and it lands on your calendar.
Follow up every proposal
- We'd build this for youFollow-ups that go out on their own when a quote hasn’t been answered.
See which leads pay
- We'd build this for youEvery paid lead answered fast and tracked to a booked job, so you can see which ads pay.
- Built, not yet in daily useOne customer record holding the quote and the job history.
Each option is priced against what its leak costs, after the diagnostic. Nothing here is a real business.