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Systems that learn.
Growth that lasts.

Whatever the business, Autara fixes what slows it down and builds what helps it grow: the website, a clearer way to run the work, automation for the busywork, and AI agents that answer, book and follow up for you. Then we run it with you every month.

Nathan Johnson, Finn Martter & Hunter Lawrence · Georgia and AlabamaCall (678) 857-9650

From the first click to getting paid.

Most businesses lose work in the same few places: a site that doesn’t turn visitors into calls, a call nobody returned, a quote nobody followed up, an invoice that sat. We build the pieces that close those gaps, and connect them so they work as one.

  • Websites that bring in work

    Fast, clear sites that turn visitors into calls, bookings and quote requests.

  • Booking and quoting

    Customers pick a time or price the job themselves, and it lands on your phone.

  • Follow-up that runs itself

    Confirmations, reminders, estimate follow-ups and review requests, sent on time without anyone having to remember.

  • AI agents that work with you

    Software that answers, books and follows up across your tools, and hands you anything that needs a person. You approve what matters.

    See one at work
  • A clearer way to run it

    We map how work moves from the first call to getting paid, then put customers, jobs, the schedule and payments in one place on your phone.

What’s real so far, at Pure Carpet Cleaners, our founding client: their site and its instant quote, live since summer 2026. Booking requests, reminders, the owner’s command center and a pay link: Built, not yet in daily use

See the build

Built for businesses that run on calls, bookings and quotes.

What we build fits most businesses that take inquiries, book time or send prices. Some we have pages for; the rest start with a call.

  • Home services and trades

    Roofing, HVAC, cleaning, plumbing and the rest.

  • Studios, gyms and classes

    Dance, fitness, music, and anyone who runs on a schedule.

  • Hotels, clubs and venues

    Photography-first sites people feel before they walk in.

  • Shops, salons, clinics and more

    If people call you, book you or ask for a price, the same pieces apply.

Came to us through someone you know? Tell us what’s on your plate. If it isn’t something we’d build well, we’ll say so.

Book a free 15-minute call

Four steps, and the first two are free.

  1. Ask: Free leak check

    15 minutes. We ask how your business runs and where work slips through; we don’t pitch.

  2. Measure: Diagnostic

    Free while we take on our first clients. We measure the leak and write it up in a Leak Report.

  3. Propose: Proposal

    Fix options, priced against what the leak costs you.

  4. Fix: The fix

    Build, train, then run it with you monthly.

Work we’ve built, and two sample leak checks.

Pure Carpet Cleaners · Sandy Springs, GA · our founding client

Their site and its instant quote, live since summer 2026.

Built, not yet in daily use
  • Customers price their own job from the owner’s real pricebook.
  • Booking requests land on the owner’s phone with the itemized quote; he confirms in one tap.
  • Today’s jobs, the job pipeline, a calendar with conflict warnings, customer records with job history.
  • A confirmation when a job is scheduled, a reminder the evening before, a review request the morning after.
  • A pay link at checkout on the owner’s own Stripe account.

Built by Nathan Johnson and Finn Martter.

Read the case study

Who you’ll work with.

Autara is a small team working with businesses across Georgia and Alabama. You talk to the people who build it, not an account manager.

  • Nathan Johnson

    Co-founder

    He does it all: he talks with you, works out what to build first, builds it and runs it with you every month.

  • Finn Martter

    Co-founder

    He does it all too: the calls, the plan, the build and the monthly work, from start to finish.

  • Hunter Lawrence

    Sales

    If we called you first, it was probably Hunter. He sets up your call with Nathan or Finn.

An agent that picks up when you can’t.

An agent is software that reads, decides and acts across your tools. It texts back the call you missed, answers from your real prices, holds a time for your OK, and hands you anything that needs a person.

We'd build this for you

We build it around how you work, then run it and keep improving it with you monthly.

Show it for

Tap a step to see that part of the conversation.

Your salonText thread with a new clientIllustration

  • Missed call · 7:42 PM
  • Agent: Sorry we missed you! I’m the salon’s AI assistant. What can I help with?
  • Customer: Do you have anything for a cut and color this week?
  • Agent: We do, and consultations for new clients are free. Thursday at 10 or Friday at 2?
  • Customer: Friday at 2
  • Agent: I’ve held Friday at 2 for you. The salon will confirm it in a minute.
  • Confirmed by the salon · 7:51 PM
  • Agent: You’re booked: Friday at 2. We’ll remind you the night before.
  • Saved to the client record · 7:51 PM
  • Customer: I’m allergic to some hair dyes. Is that a problem?
  • Agent: I’ve asked the owner to call you about that before Friday.
  • Checkpoints

    You approve what matters.

  • Disclosure

    It says it’s an AI, and hands off to a person.

  • Records

    Every step lands in your customer record.

  • Consent

    It only texts people who reached out to you.

  • Emergencies

    Anything urgent or unsafe goes straight to a person.

  • Your accounts

    Every account is in your name, and your data stays yours.

Every month we review what it did, fix what it got wrong, and add what it should handle next.

Start with your website.

Most customers find a business on a phone first, so that’s where we start too. Check yours now, and we’ll go through what it shows on the call.

How fast is your site on a phone?

Runs Google PageSpeed Insights on the mobile version of your site. Nothing is saved unless you book.

Either way, we look at your site on the call.

Book a free 15-minute call

No price list. A price for your business.

We price against what the leak costs you, after the diagnostic.

The diagnostic is free while we take on our first clients.

How we price

We run it with you, monthly

A one-time build fee and a training fee, then a monthly retainer. We build the fix, train your team to use it, then run it and keep improving it with you monthly.

Every account we set up is in your name, and your data stays yours.

Cancel after 12 months and keep your site.

Let’s talk about your business.

A free 15-minute call on Google Meet with Nathan or Finn. We ask; we don’t pitch.

Pick a time, answer two questions, and the Google Meet invite comes to your inbox.

Book a free 15-minute call